PPC

What is PPC?

PPC involves placing ads for your business across the internet using Google Ads, both on webpages and at the top of Google search results. When a user clicks on one of these ads they will be brought to your website. PPC stands for pay-per-click, meaning you only pay when users click on your ad and not just view it. This is much more cost-efficient than manual advertisement.

PPC can drive immediate sales and build revenue. It’s a great way to quickly attract customers toward your site and get them hooked. Increase your sales today by investing in PPC and achieve overall success! At TAF JK Group, we create customizable, clickable Google Ads to ensure your business thrives.

How does PPC work?

• A business will choose keywords to bid on that will allow their ad to appear when those certain keywords are searched. The bid sets the maximum amount the business is willing to pay for each click on their advertisement.
• An ad auction within the search engine is triggered when a search is performed by a user. The engine then determines which ads to display based on the bids from different businesses.
• The top ads will then be placed in search results and neighboring websites.

What are the Benefits of PPC?

• PPC allows for targeting specific audiences, demographics, interests, behavior patterns, and even specific locations rather than other forms of advertisement.
• PPC delivers immediate results of traffic leading to your website after the ad is launched.
• PPC is cost effective with the maximum bid that ensures you aren’t overpaying for your advertisement. Print ads in newspapers, billboards, etc. can be pricey and not guaranteed it will reach your target audience. The only time you are paying is when there is serious potential for a new sale with customers interested in your product.
• PPC ads are measurable and easily trackable. This means we can gather info on clicks, conversions, and ROI to enhance marketing strategies.