Pixel Retargeting

What is Pixel Retargeting?

• Pixel retargeting is also called pixel remarketing. It is the process of using small pieces of code, aka pixels, to track users when they visit a website. The pixel holds information and data about the user’s web interactions.
• The retargeting ad follows the user and tracks the customer journey and behaviors they may have. It will later then target the user with a personalized advertisement offer for specific products.
• It allows businesses to re-engage with viewers who left the website before completing a purchase.

How it Works:

A pixel is a small piece of code / cookies placed on your website that quietly tracks what visitors do, like which pages they visit or products they view. This data helps you understand your customers better. You can then create ads specifically for different groups, like people who visited your site but didn’t buy anything or those who have purchased before. These ads show up when they’re browsing other websites or on social media, reminding them about your products and encouraging them to come back and complete a purchase.

Benefits of Pixel Retargeting:

• Because the ads are retargeting a viewer who has shown interest in your business, it is likely that they will revisit your page after seeing the personalized ad.
• The consistent ads leave your business on the user’s mind leading them to return to you.
• It results in higher engagement because it targets users who previously have relation to your website which is likely to lead to an effective result such as a purchase.

By using pixel retargeting, your business is likely to have higher success rates by targeting current viewers. See immediate results by reaching your ideal audience instantly without overspending on other forms of advertisement. At TAF JK Group our approach is customizable toward your business and will provide clear reports of your performance. Let us help you drive website traffic and achieve your business goals through pixel retargeting.