Email Marketing

What is Email Marketing?

Email marketing is a form of digital marketing that sends out emails to targeted audiences in order to promote products and services, share stories, and announce promotional offers.

Email marketing is one of the most direct ways to communicate and connect with your customers. Emails are often sent out in the form of email blasts: which let customers know about new deals and promotions, and keep your business fresh in their minds with regularly scheduled newsletters.

Email lists are curated from users who subscribe on the website and provide their email address, allowing them to receive more information. Maintaining a quality email list is essential for a business’s success. TAF JK specializes in curating high-quality lists and creating engaging email marketing content.

What are the Benefits of Email Marketing?

Direct Communication

TAF JK Group can reach the target audience directly in their inbox. This allows easy transmission of the desired communication, with options to personalize offers and messages.

Relationships

The direct nature of email marketing allows you to build stronger relationships. There can be constant engagement, which allows you to consistently deliver important content, updates, and promotions that apply to them.

Conversions

Through the use of email, we can guide people through the sales funnel. The email can make them aware, lead them to purchase through a link, adding new customers and increasing revenue.

Cost-Effective

There is no need for the cost of print or media advertising when it comes to our email marketing. With email marketing there is a high ROI due to delivering targeted messages to a receptive audience.

Personalization

Email marketing is easy to personalize for the subscriber. We can segment people by demographic, buying patterns, and interests in order to best advertise to each person, increasing click-through rates and engagement.

Types of Email Marketing:

• Newsletters are regularly scheduled emails that provide news, updates, and valuable information to subscribers.
• Promotional emails are designed to promote products or services, share discounted offers, and provide limited time deals and exclusive content.
• Welcome emails are sent to new subscribers welcoming them to your business, introducing them to your brand, and thanking them for joining.
• Confirmation emails can provide insight for the user such as tracking shipment details, password resets, and purchase confirmations.
• Drip emails are a series of email threads sent out on a specific timeline so that you are consistently communicating with your audience and sending them reminders.

There are many different factors to consider while providing email marketing. Current subscribers need to be reached, along with generating new subscribers. Things like location demographics, frequency, visual appeal, etc. must be considered while crafting emails. Let TAF JK Group assist your company needs by working with a team of marketing experts to create the most deliverable email chains to your subscribers. Here we can craft attention grabbing subject lines, personalized content and monitor all details needed for email marketing to succeed. Emails allow for consistent communication with users, allowing a relationship to be built, driving your company to experience successful results.